Traditional VC. Honestly, It’s Not for Everyone.
The traditional venture capital model has served its purpose for decades, but let’s face it—it's not for everyone. Founders often find themselves in a race to grow quickly, capture market share, and exit through acquisition. While that may work for some, the cost is steep: dilution. With every funding round, you give away a piece of your business, and with it, a piece of your control, your vision, and your upside.
At the heart of any founder’s toolkit is equity—arguably the most valuable resource you have. Equity is more than a number; it’s your say in the future of your company and the return on your blood, sweat, and tears. At Proven Ventures, we’ve reimagined the way we partner with founders to help them scale their businesses—without sacrificing what matters most.
The More you Grow, the More Equity You Reclaim
Our investment approach flips the script – aligning founders and investors through our debt/equity investment vehicle. This innovative model provides the capital founders need to scale while maintaining control of their business and the upside of their hard-earned valuation gains.
Here’s how it works:
We invest by purchasing equity or convertible rights to equity while securing rights to payments based on a percentage of your future revenue.
As revenue grows and payments are made, equity is dynamically returned to you, the founder, ensuring you retain more ownership as your company scales.
These payments are capped, typically around 3x (and way below the typical target VC SaaS multiple of 10x), so you know exactly what you're committing to and can focus on growth without surprises.
Why Revenue-Based Repayments?
We believe alignment is key. By tying payments to a percentage of your monthly revenue, we create a system where both parties are incentivized by the same North Star: consistent, stable revenue growth. More cash flow in your business means more room to operate, invest, and grow sustainably.
But that’s not all. While a portion of equity returns to the founder as repayments are made, we retain a small stake—pure equity akin to traditional venture capital. This ensures we stay invested in your long-term success and allows us to participate in the upside if there’s an outsized exit. Meanwhile, you and your existing cap table benefit from the repurchased equity and the returns it generates.
A Partnership for Growth
If you have a clear path to taking on capital and 3X your revenue, Proven Ventures is the partner you’ve been looking for. Our model ensures you can scale your business without giving away the keys to your future.
With Proven, you’re not just securing capital—you’re preserving control, protecting your vision, and maximizing your potential return.
Plain and simple: we succeed when you succeed.
