Keith Fix is a successful entrepreneur with a history of founding and scaling businesses. Keith began his entrepreneurial career by founding a company, DailyMav, while going to school at the University of Nebraska at Omaha because he and his peers needed a platform to fundraise. Prior to graduation, Keith founded blabfeed, a digital signage and technology integration company that he successfully scaled and lead to acquisition. During this time, he discovered the market opportunity behind Retail Aware.

Retail Aware was built around the idea that measuring data around a product display could be as simple as collecting website analytics. The company provides better measurements in-store by offering real-time on-shelf availability and product display analytics. This is done through using sensory technology to deliver insights that allow retail brands can make date-driven decisions to increase return on in-store spending.