Pawlytics joins Proven Ventures Fund One portfolio

Helping animal shelters and rescues work more effectively while amassing rich pet health data makes Pawlytics poised for scale 

Lizz Whitacre, founder and CEO of Pawlytics, has been in every phase of the animal rescue process from taking in a stray to fostering to managing a rescue and ultimately adoptions.

Lincoln-based Pawlytics reduces busy work for foster-based rescues, which enables the volunteers and staff of these organizations to get back to saving animals. With the software, rescues are now able to track dogs and cats, along with their health and behaviors, through the foster-to-adopt system easily.

“There are thousands and thousands of animals that enter and exit the foster system annually,” said Whitacre. “Until Pawlytics, there has been no affordable, easy-to-adopt software to help these rescues fulfill their mission and streamline operations.”

It was Whitacre’s deep understanding of her customers’ experiences and the simplicity of Pawlytics’ solution that caught Proven Ventures’ attention.

“Founders like Lizz, that are so clearly solving a problem for their customer, are like catnip to our fund,” shared Erica Wassinger, general partner at Proven Ventures, a Burlington Capital fund.

Since launching its latest software in 2021, Pawlytics now supports animal rescues and shelters in nearly every state and is home to a pet electronic medical database of nearly 100,000 records.

Through the medical database, Pawlytics enables every pet to get the individualized care it deserves from professionals at the vet, kennel, groomer, and beyond. At a macro level, these unique records can be pooled together to identify trends to spur innovation across industry sectors such as insurance, pharmaceutical, nutrition, and manufacturing.

Pawlytics is now the 15th Proven Ventures’ portfolio company.